RR Consultancy

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41 Hitchin Street
Baldock, Herts
SG7 6AQ
United Kingdom

Tel/Fax:
+44 (0)1462 893555

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Food & Drink sector studies

Database development

   
 
 
Database development
 

We have developed several customer databases for both restaurant and hotel clients.  Whilst the application of databases is well developed in many sectors, it is still only marginally profitable in some leisure markets.  So, it is important that customer database developments are carefully structured, not only to limit costs, but also to provide a full range of commercial benefits.  These include not only direct marketing opportunities, but also customer care, service and quality initiatives, customer profiling and segmentation, as well as quantitative research.





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